Read the strategy,
not the feed.
Brand stories collected every day, grouped into sequences, and read for what the brand was trying to obtain. 1,639 sequences across 90 brands — new ones daily.
A corpus of
90
brands tracked daily
1,639
sequences
7,332
stories archived
A sequence, not a screenshot.
Stories published less than an hour apart form one sequence. That is the unit brands actually think in — and the only one where intention, rhythm and closing ask can be read.
Intention
17 named intentions, derived from the corpus itself — not a list we invented. Filter by what a brand was trying to obtain.
Cadence
Sequences per week and median length, per brand. Measured over the days the scrape actually ran, so a brand added late is not undercounted.
Comparison
How a brand sits against its sector on each axis. The one thing no single account can show you.
From reading to producing.
Save what holds up
Keep a sequence or a single story, group them into collections, and come back to them when the brief lands.
Boards per client
Agencies name their own intentions, place each board where they want it in the funnel, and keep client work apart from personal watching.
Templates that follow
Each intention carries its Figma template in the client's colours, so a reference becomes a layout without redrawing it.
Stop guessing what worked.
Four brands are open to everyone. The rest — every number, every comparison — starts at €27 a month, billed yearly.