@rhode· Beauty

Named models wearing two shades across skin tones

Rhode wants buyers to judge how teacup and candy apple will look on them, so it runs eleven real faces across a spectrum of complexions—each captioned with a first name and shade—turning product education into visual casting.

Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.

Published

May 25, 2026

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11

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story

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