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@netaporter· Fashion

Event outfits catalogued, then left to breathe

Net-a-Porter builds a shoppable lookbook through named guests wearing Chloé pieces, then shifts to uncaptioned moments that let the collection feel lived-in rather than staged—proof the clothes work beyond the pose.

Prove everyday versatilityHelping people considerFashion

Prove everyday versatility · Removes the doubt about use: shows the product holds up in enough contexts that a buyer can picture their own.

Published
June 9, 2026
Stories
19· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

19 of 19 stories
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The same intention, elsewhere

238 sequences classified “Prove everyday versatility” across 28 accounts.