@netaporter is outside the free selection

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@netaporter· Fashion

Product shot bracketed by aspirational location frames

Net-a-Porter wraps a simple bedroom mirror try-on inside luxury establishing shots—coastal villas and vintage cars—to borrow aspiration from setting rather than studio production.

Build aspirational brand imageReaching a cold audienceFashion

Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.

Published
June 8, 2026
Stories
4· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

4 of 4 stories
1
Establishingnone
2+4 min
Establishinglogo_lockup
3+7 min
Namingnone
4+29 min
logo_lockup

The same intention, elsewhere

78 sequences classified “Build aspirational brand image” across 19 accounts.