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The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@gisou· Beauty

Product-flavored ice cream pop-up fueled by influencer reposts

Gisou transforms a summer activation into social proof by reposting influencer attendees throughout the sequence, making the event feel culturally validated rather than brand-staged. The ice cream metaphor extends product names into flavors, creating shareable novelty.

Beauty
Published
July 20, 2026
Stories
21· 3 videos
Type
story
Source
View on Instagram ↗

Frame by frame

21 of 21 stories
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3+1 min
Outside voicemention
4+2 min
Establishingmention
5+2 min
6+3 min
Naming
7+3 min
8+5 min
mention
9+6 min
mention
10+9 min
Grid summarymention
11+10 min
Outside voicemention
12+10 min
13+10 min
mention
14+10 min
15+10 min
Named credit
16+11 min
Demonstrationmention
17+11 min
Establishing
18+11 min
Withhold
19+12 min
20+13 min
mention
21+14 min