@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyMacro texture shots that tease formulation detail
The Ordinary uses extreme close-ups of serum texture to trigger curiosity about what's inside, banking on their ingredient-transparency reputation to make 'learn more' feel like access rather than a sales push.
Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.
- Published
- July 22, 2026
- Stories
- 3· 3 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3The same intention, elsewhere
86 sequences classified “Drive catalogue traffic” across 23 accounts.
