@gisou is outside the free selection

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@gisou· Beauty

Product launch teaser interrupted by discount push

Gisou builds anticipation for a new drop, then abandons it mid-sequence to promote a Prime Day discount, diluting the launch narrative with scattered sale messaging that undercuts the initial tease.

Convert on a discountAsking for the actionBeauty

Convert on a discount · Clears stock by giving a reason to act today rather than later.

Published
June 24, 2026
Stories
15· 6 videos
Type
story
Source
View on Instagram ↗

Frame by frame

15 of 15 stories
1
link_sticker
2+1 min
Widening
3+2 min
4+2 min
Named credit
5+4 min
Withholdlink_sticker
6+4 min
Establishing
7+5 min
Establishing
8+5 min
Purchase route
9+7 min
Invitationlink_sticker
10+13 min
Outside voicelink_stickermention
11+15 min
Styling contextlink_stickermentionlocation_tag
12+17 min
Purchase routelink_stickermention
13+18 min
Establishing
14+23 min
Invitationlink_sticker
15+24 min
Outside voice

The same intention, elsewhere

99 sequences classified “Convert on a discount” across 18 accounts.