@netaporter is outside the free selection

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@netaporter· Fashion

Scenic travel moment before product close-up

Net-a-Porter leads with an aspirational destination shot to anchor the product in a lifestyle, making the footwear feel like equipment for enviable experiences rather than items to buy.

Build aspirational brand imageReaching a cold audienceFashion

Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.

Published
June 9, 2026
Stories
2
Type
story
Source
View on Instagram ↗

Frame by frame

2 of 2 stories
1
Establishing
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The same intention, elsewhere

78 sequences classified “Build aspirational brand image” across 19 accounts.