@carharttwip is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plansProduct catalogue tease across two styled frames
Carhartt WIP uses minimal storytelling—two quick styled shots—to tease a product category and push traffic to the full catalogue where selection happens. The approach treats Stories as a threshold, not a showroom.
Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.
- Published
- June 23, 2026
- Stories
- 2
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
1
2The same intention, elsewhere
86 sequences classified “Drive catalogue traffic” across 23 accounts.





