@carharttwip is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@carharttwip· Fashion

Product catalogue tease across two styled frames

Carhartt WIP uses minimal storytelling—two quick styled shots—to tease a product category and push traffic to the full catalogue where selection happens. The approach treats Stories as a threshold, not a showroom.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
June 23, 2026
Stories
2
Type
story
Source
View on Instagram ↗

Frame by frame

2 of 2 stories
1
Naminglink_stickerlogo_lockup
2
link_sticker

The same intention, elsewhere

86 sequences classified “Drive catalogue traffic” across 23 accounts.