@arcteryx· Fashion

Podcast guest card driving listeners to owned audio

Arc'teryx uses athlete Tyler Thompson to pull climbing enthusiasts into their podcast, banking on his credibility to grow a channel they control. The card format keeps production lean while the athlete tag promises insider perspective.

Grow owned channels · Moves the audience onto a channel the brand controls, out of reach of the algorithm.

Published

June 4, 2026

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story

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