@rhode· Beauty

Product intro followed by scrolling customer reviews

Rhode uses celebrity founder attention to launch the product visually, then immediately proves demand through real purchaser testimony—eight five-star quotes create safety for fence-sitters.

Borrow celebrity visibilityReaching a cold audienceBeauty

Borrow celebrity visibility · Uses the attention paid to someone else as a shortcut to being wanted.

Published
July 15, 2026
Stories
3· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

3 of 3 stories
1photo
Outside voice
2video
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The same intention, elsewhere

33 sequences classified “Borrow celebrity visibility” across 15 accounts.