@arcteryx· Fashion

Single-frame teaser redirecting to long-form content

Arc'teryx uses Instagram Stories as a traffic funnel, not a destination—one branded title card and a swipe-up link moves engaged viewers to owned channels where longer storytelling (and catalogue browsing) happens.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
August 5, 2026
Stories
1· 1 video
Type
story
Source
View on Instagram ↗

Frame by frame

1 of 1 stories
1video
link_sticker

The same intention, elsewhere

86 sequences classified “Drive catalogue traffic” across 23 accounts.