Single-frame teaser redirecting to long-form content
Arc'teryx uses Instagram Stories as a traffic funnel, not a destination—one branded title card and a swipe-up link moves engaged viewers to owned channels where longer storytelling (and catalogue browsing) happens.
Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.
- Published
- August 5, 2026
- Stories
- 1· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
1 of 1 stories
1videoThe same intention, elsewhere
86 sequences classified “Drive catalogue traffic” across 23 accounts.





