@rhode· Beauty

Behind-the-scenes campaign preview interspersed with product shots

Rhode teases an upcoming summer campaign by mixing candid set moments with tight product and jewelry frames, building anticipation through unfinished glimpses rather than polished reveals—the repetition of key product stills anchors the sequence without feeling like an ad.

Build pre-launch anticipationHelping people considerBeauty

Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.

Published
June 16, 2026
Stories
12· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

12 of 12 stories
1photo
Behind the sceneslogo_lockup
2photo
Candid
3photo
Styling context
4photo
5video
6photo
Outside voice
7photo
Purchase route
8photo
Styling context
9photo
10video
11photo+1 min
Naming
12photo+1 min

The same intention, elsewhere

56 sequences classified “Build pre-launch anticipation” across 13 accounts.