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@theordinary· BeautyAcne reframed as signal, not failure
The Ordinary needed to sell an acne range without shaming buyers, so it opens with destigmatizing education before ever showing product.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- August 19, 2026
- Stories
- 4· 4 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
4 of 4 stories
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4The same intention, elsewhere
113 sequences classified “Teach product use” across 24 accounts.
