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@tommyhilfigerNamed jackets on city streets, barn jacket bookends
Tommy Hilfiger wants shoppers to browse new outerwear as if window-shopping a lineup, so each style gets its own name, model and link, with the barn jacket repeated to reinforce it as the standout.
Drive discovery of new arrivalsHelping people consider
Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.
- Published
- August 24, 2026
- Stories
- 5· 1 video
- Type
- story
- Source
- View on Instagram ↗
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5The same intention, elsewhere
457 sequences classified “Drive discovery of new arrivals” across 111 accounts.
