@netaporter is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@netaporter· Fashion

New arrivals carousel with direct product links

Net-a-Porter treats Stories as a transactional browse layer: five discrete luxury products, each immediately shoppable, compress the discovery-to-cart path into seven taps.

Drive product purchaseAsking for the actionFashion

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
June 2, 2026
Stories
7· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

7 of 7 stories
1
Naminglogo_lockup
2+1 min
Establishinglink_sticker
3+2 min
link_sticker
4+4 min
Demonstrationlink_sticker
5+7 min
Styling contextlink_sticker
6+8 min
link_sticker
7+8 min
Purchase routelink_sticker

The same intention, elsewhere

181 sequences classified “Drive product purchase” across 25 accounts.