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@aritzia· Fashion

Trench coats lined up, each named and shoppable

Aritzia wants shoppers browsing new arrivals to find their own favorite, so it presents multiple named trench styles as equal options rather than pushing one hero coat.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 23, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
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2+2 min
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3+2 min
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4+3 min
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5+4 min
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The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.