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@netaporter· Fashion

Collaboration announcement via branded physical installation

Net-a-Porter transforms the Carolina Herrera partnership into a tangible moment — a branded train carriage — that gives the collab physical presence and makes one styled shot feel like an event.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
June 25, 2026
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The same intention, elsewhere

36 sequences classified “Announce a collaboration” across 13 accounts.