@loewe is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plansCollaboration sneaker reveal through studied abstraction
LOEWE treats a functional product as sculptural object, withholding clarity until the final frame to build intrigue. The sequence uses dramatic lighting and extreme close-ups to elevate a sneaker beyond sportswear, aligning On's performance credibility with LOEWE's design authority.
Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.
- Published
- May 16, 2026
- Stories
- 6· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
6 of 6 stories
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4+1 min
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6+3 minThe same intention, elsewhere
36 sequences classified “Announce a collaboration” across 13 accounts.





