@haydesign· Home & Living

Mimi sofa, five colours, one seam explained

Hay needed new-arrival discovery to feel credible, so it pairs a colour lineup with construction close-ups that justify the design story in the designer's own words.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

August 18, 2026

Stories

7· 3 videos

Type

story

Source

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