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@netaporter· Fashion

Single branded treat announces fashion collaboration

NET-A-PORTER uses a Khaite-branded gelato in a woven basket to announce their collaboration — the physical object makes the partnership feel real and localized (Firenze) rather than abstract.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
May 25, 2026
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The same intention, elsewhere

36 sequences classified “Announce a collaboration” across 13 accounts.