@skims is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

Two new colors, Currant and Navy, arrive

SKIMS uses a tight color-first structure, not new silhouettes, to make a seasonal restock feel like a launch worth stopping for.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Frame by frame

4 of 4 stories

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.

@sezane

—

@petitsezane

—

@petitsezane

—

@sezane

—

@margauxlonnberg

Fashion

@fwrd

Fashion