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@palomawool· FashionFirst AW26 look worn on a London street
Paloma Wool wanted to open its AW26 season with authenticity, using a single street-shot outfit and its own repost to feel discovered rather than staged.
Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.
- Published
- August 27, 2026
- Stories
- 6
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
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6+5 minThe same intention, elsewhere
245 sequences classified “Build pre-launch anticipation” across 75 accounts.
