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Three ingredients, then the bottle they make

Prada builds curiosity for a new fragrance by naming its scent notes one by one before revealing the product, turning ingredients into a reveal instead of a label.

Drive discovery of new arrivalsHelping people consider

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 26, 2026
Stories
4
Type
story

Frame by frame

4 of 4 stories
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The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.