@skims is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@skims· Fashion

Celebrity hook into rotating product catalog

SKIMS uses Hailey Bieber as entry bait, then cycles through five underwear styles with clear product names—turning aspiration into a shopping list that moves browsers toward the close link.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
June 23, 2026
Stories
6
Type
story
Source
View on Instagram ↗

Frame by frame

6 of 6 stories
1
Naming
2+1 min
Naming
3+1 min
Styling context
4+1 min
Styling context
5+2 min
Styling context
6+3 min
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The same intention, elsewhere

86 sequences classified “Drive catalogue traffic” across 23 accounts.