@skims is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@skims· Fashion

Category ladder through a new fabric line

SKIMS introduces cotton underwear by splitting the collection into bralettes, underwear, and bras—each category gets its own frame and colour, turning one fabric story into three distinct shopping moments that feel like a range, not a single SKU.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
June 24, 2026
Stories
5
Type
story
Source
View on Instagram ↗

Frame by frame

5 of 5 stories
1
Naming
2+1 min
Styling context
3+1 min
4+1 min
Styling context
5+2 min
Purchase routelink_sticker

The same intention, elsewhere

86 sequences classified “Drive catalogue traffic” across 23 accounts.