@thefrankieshop· Fashion

Trench coat bookends a new-arrivals catalog

The Frankie Shop turns a story sequence into a scrollable lookbook, opening and closing on the same street-style trench so browsers land on one strong image while still linking every item shown in between.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

August 18, 2026

Stories

11· 11 videos

Type

story

Source

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