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@fwrd· Fashion

Garden florals, then tropical dresses, two lookbooks

FWRD splits the sequence into two distinct themed lookbooks so shoppers self-select by occasion, letting multiple designer dresses ride on one clear editorial hook per section.

Drive product purchaseAsking for the actionFashion

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 18, 2026
Stories
20
Type
story

Frame by frame

20 of 20 stories
1
Establishingcaption_bar
2
Purchase routelink_sticker
3
Purchase routelink_sticker
4
Purchase routelink_sticker
5
Purchase routelink_sticker
6
Purchase routelink_sticker
7
Purchase routelink_sticker
8
Purchase routelink_sticker
9
Purchase routelink_sticker
10
Named creditlogo_lockup
11+43 min
Establishingcaption_bar
12+43 min
Purchase routelink_sticker
13+43 min
Purchase routelink_sticker
14+43 min
Purchase routelink_sticker
15+43 min
Purchase routelink_sticker
16+43 min
Purchase routelink_sticker
17+43 min
Purchase routelink_sticker
18+43 min
Purchase routelink_sticker
19+43 min
Purchase routelink_sticker
20+44 min
Taglinelogo_lockup

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.