@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautySatirical fruit price tags mocking beauty markups
The Ordinary uses absurd pricing on bananas and oranges to prime viewers for its core message: skincare ingredients don't justify luxury markups. The satire earns attention before the brand ask.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- May 15, 2026
- Stories
- 1· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
1 of 1 stories
1The same intention, elsewhere
118 sequences classified “Teach product use” across 21 accounts.
