@theordinary · 13 sequences · 46 stories
A lineup of five The Ordinary blemish-focused skincare products grouped into treatment stages, closing with a shipping offer.
Aug 6, 20267 stories
Problem reframe into product portfolio reasoning
Jul 29, 20263 stories
Reframe the problem before showing the solution
Jul 28, 20265 stories
Product launch as ingredient education
Jul 10, 20264 stories
Ingredient education ladder: chemistry to customer benefit
Jun 25, 20264 stories
Question-led product education with texture proof
Jun 22, 20263 stories
Product tutorial broken into benefits then application
Jun 16, 20262 stories
Product tutorial broken into benefit, proof, and protocol
Jun 15, 20263 stories
Single-frame product application demonstration
Jun 9, 20261 story
Sleep-loss science ladder leading to product solution
May 27, 20266 stories
Massage technique tutorial with physiological proof points
May 18, 20264 stories
Satirical fruit price tags mocking beauty markups
May 15, 20261 story
New product intro grounded in a relatable problem
May 5, 20263 stories
