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Trench, leather and checks around Paris

COS frames transitional outerwear as an investment wardrobe, pairing a Paris landmark with material-focused copy to justify premium pricing before linking to the full range.

Drive discovery of new arrivalsHelping people consider

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 29, 2026
Stories
9· 3 videos
Type
story

Frame by frame

9 of 9 stories
1
Naming
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Claim
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Isolation
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Range extension
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Isolation
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Styling context
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Range extension
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Styling context
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The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.