@summerfridays is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@summerfridays· Beauty

Body Collection scents turned into coffee-shop drinks

Summer Fridays used real-world coffee shop pop-ups in two cities to turn scent marketing into a physical, shareable experience, pairing purchase with free product and a giveaway to drive foot traffic.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
August 21, 2026
Stories
10· 1 video
Type
story

Frame by frame

10 of 10 stories
1
Candid
2+5 min
Establishinglocation_tag
3+8 min
Tagline
4+8 min
Offerlogo_lockup
5+8 min
Range extension
6+8 min
Invitationmention
7+8 min
Offer
8+8 min
Offerlogo_lockup
9+8 min
Range extension
10+9 min
Taglinelink_sticker

The same intention, elsewhere

224 sequences classified “Drive attendance” across 47 accounts.