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@netaporter· Fashion

New-arrival product parade with direct shop links

Net-a-Porter treats Stories as a browsable catalog: five tagged products give impulse buyers a frictionless path from discovery to cart without leaving the app.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
June 4, 2026
Stories
7· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

7 of 7 stories
1
Establishingnone
2+1 min
Purchase routelink_stickerproduct_tag
3+4 min
Purchase routelink_stickerproduct_tag
4+5 min
Purchase routelink_stickerproduct_tag
5+6 min
Purchase routelink_stickerproduct_tag
6+7 min
link_stickerproduct_tag
7+7 min
Purchase routelink_sticker

The same intention, elsewhere

69 sequences classified “Drive discovery of new arrivals” across 13 accounts.