@thefrankieshop· Fashion

Restock announcement transitioning to street-style credits

The Frankie Shop anchors urgency with labeled restock frames and link stickers, then pivots to aspirational street photos that show the garments worn without purchase prompts—proof restocks matter because real people already want them.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 1, 2026
Stories
12· 9 videos
Type
story
Source
View on Instagram ↗

Frame by frame

12 of 12 stories
1video
Named creditlink_sticker
2video+24 min
Purchase routelink_sticker
3video+25 min
Purchase routelink_sticker
4video+25 min
Purchase routelink_sticker
5video+25 min
Purchase route
6video+25 min
Purchase route
7video+25 min
Purchase route
8video+25 min
Purchase routelink_sticker
9video+26 min
link_sticker
10photo+79 min
Purchase route
11photo+79 min
Named credit
12photo+79 min
Named credit

The same intention, elsewhere

69 sequences classified “Drive discovery of new arrivals” across 13 accounts.