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@mytheresa.com· FashionBeach campaign looks, fan comments repurposed as praise
Mytheresa turns follower comments on a LOEWE beach campaign into social proof, showing real enthusiasm instead of brand copy to make the looks feel community-approved.
Celebrate the community · Makes existing buyers visible, so belonging becomes a reason to buy.
- Published
- August 20, 2026
- Stories
- 6· 2 videos
- Type
- story
- Source
- View on Instagram ↗
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6+1 minThe same intention, elsewhere
325 sequences classified “Celebrate the community” across 81 accounts.
