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One sofa cover peeled off and swapped
HAY wanted to justify the sofa's price by proving durability, so it shows the cover being physically removed rather than just claiming it's washable.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- August 27, 2026
- Stories
- 7· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
7 of 7 stories
1photo
2video
3photo
4photo
5photo+1 min
6photo+1 min
7photo+2 minThe same intention, elsewhere
113 sequences classified “Teach product use” across 24 accounts.





