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@summerfridays· Beauty

Three scents, three bikinis, matching food shots

Summer Fridays needed new body care flavors to feel distinct and memorable, so it built a repeatable color-coded pattern linking each scent to a food image and matching swimwear.

Drive discovery of new arrivalsHelping people considerBeauty

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 24, 2026
Stories
9· 3 videos
Type
story

Frame by frame

9 of 9 stories
1
Outside voicereposted_post
2+6 min
Lifestyle placementlogo_lockup
3+6 min
Naminglogo_lockup
4+6 min
Withhold
5+6 min
Styling contextlogo_lockup
6+6 min
Withhold
7+6 min
Styling contextlogo_lockup
8+6 min
Withhold
9+6 min
Styling contextlogo_lockup

The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.