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@aesop is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

Dogs as cast members for a body wash launch

Aesop borrows prestige-product casting conventions — named talent, studio portraits, a formal 'cast' reveal — to frame dogs as collaborators rather than props, making a body wash feel like a considered creative project instead of a commodity SKU.

Build pre-launch anticipationHelping people considerBeauty

Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.