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@selected· Fashion

Five outfits, five backdrops, one wardrobe

SELECTED wanted to prove range without a campaign concept, so it let plain backdrops and mixed models carry outfit-to-outfit variety instead of a story.

Prove everyday versatilityHelping people considerFashion

Prove everyday versatility · Removes the doubt about use: shows the product holds up in enough contexts that a buyer can picture their own.

Published
August 22, 2026
Stories
5· 1 video
Type
story

Frame by frame

5 of 5 stories
1
Establishingnone
2+1 min
Styling contextnone
3+1 min
Isolationnone
4+1 min
Styling contextnone
5+1 min
Styling contextnone

The same intention, elsewhere

214 sequences classified “Prove everyday versatility” across 78 accounts.