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@netaporter· Fashion

Ambassador journey framing guest outfit catalogues

Net-a-Porter makes a guest list shoppable by threading Yara Shahidi's arrival through a party, then systematically tagging what everyone wore with direct product links—transforming social proof into purchase paths.

Establish cultural credibilityReaching a cold audienceFashion

Establish cultural credibility · Earns a place in a world that can't be bought, by showing up in it rather than claiming it.

Published
June 10, 2026
Stories
21· 4 videos
Type
story
Source
View on Instagram ↗

Frame by frame

21 of 21 stories
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mention
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Wideningmention
3+3 min
Establishingnone
4+4 min
Establishingnone
5+6 min
Establishingnone
6+35 min
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7+36 min
Stepnone
8+78 min
arrow
9+78 min
Named creditmentionproduct_tag
10+79 min
mentionproduct_taglogo_lockup
11+79 min
Purchase routementionproduct_tag
12+79 min
mentionproduct_taglogo_lockup
13+80 min
mentionproduct_tag
14+80 min
Named creditmentionproduct_tag
15+80 min
Named creditmentionproduct_tag
16+81 min
mentionproduct_taglogo_lockup
17+81 min
Purchase routementionproduct_tag
18+81 min
mentionproduct_taglogo_lockup
19+82 min
Named creditmentionproduct_tag
20+82 min
mentionproduct_taglogo_lockup
21+82 min
mentionproduct_tag

The same intention, elsewhere

120 sequences classified “Establish cultural credibility” across 27 accounts.