@haydesign· Home & LivingDesign festival bar event legitimizes product launch
HAY opens with a buzzy, IRL hospitality moment—canal bar, aperitivo menu, festival branding—to earn permission for a straightforward product catalogue. The event frames new furniture as culturally embedded, not just commercially released.
Establish cultural credibility · Earns a place in a world that can't be bought, by showing up in it rather than claiming it.
- Published
- June 12, 2026
- Stories
- 29· 9 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
29 of 29 stories
1video
2photo+3 min
3video+3 min
4photo+8 min
5video+9 min
6video+10 min
7video+43 min
8photo+46 min
9video+48 min
10video+48 min
11video+50 min
12photo+51 min
13photo+51 min
14photo+60 min
15photo+61 min
16video+108 min
17photo+112 min
18photo+112 min
19photo+112 min
20photo+112 min
21photo+112 min
22photo+113 min
23photo+114 min
24photo+114 min
25photo+114 min
26photo+114 min
27photo+114 min
28photo+114 min
29photo+117 minThe same intention, elsewhere
120 sequences classified “Establish cultural credibility” across 27 accounts.
