@netaporter is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@netaporter· Fashion

Exclusive dinner party filmed as intimate access

Net-a-Porter frames a jewellery partnership dinner as scarce social access, walking viewers through a private Mayfair townhouse event they cannot attend, which elevates both the jewellery and the retailer as gatekeepers to this world.

Build aspirational brand imageReaching a cold audienceFashion

Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.

Published
May 14, 2026
Stories
9· 9 videos
Type
story
Source
View on Instagram ↗

Frame by frame

9 of 9 stories
1
caption_barlocation_taglogo_lockup
2+3 min
caption_bar
3+4 min
caption_bar
4+5 min
5+10 min
caption_bar
6+13 min
caption_bar
7+16 min
caption_bar
8+17 min
caption_bar
9+18 min
caption_bar

The same intention, elsewhere

78 sequences classified “Build aspirational brand image” across 19 accounts.