@netaporter is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@netaporter· FashionSingle-word gate into shoppable product carousel
Net-a-Porter uses one stark word to stop the scroll, then strings product shots that each carry shop links—turning discovery into a tap-through catalogue without narrative delay.
Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.
- Published
- May 15, 2026
- Stories
- 6· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
6 of 6 stories
1
2+2 min
3+5 min
4+8 min
5+10 min
6+11 minThe same intention, elsewhere
69 sequences classified “Drive discovery of new arrivals” across 13 accounts.
