@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
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@theordinary· BeautyProduct tutorial broken into benefits then application
The Ordinary separates what the product does from how to use it, letting viewers absorb the value proposition before learning the three-finger ritual that makes sulfur powder approachable.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- June 16, 2026
- Stories
- 2· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
1
2The same intention, elsewhere
118 sequences classified “Teach product use” across 21 accounts.
