@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyProblem, mechanism, routine extension with second product
The Ordinary builds a two-product sale by first establishing the hero serum's value, then positioning the balm as the natural next step to complete the routine.
Drive product purchase · Asks for the sale now, by the shortest route available.
- Published
- June 24, 2026
- Stories
- 3· 3 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3The same intention, elsewhere
181 sequences classified “Drive product purchase” across 25 accounts.
