@netaporter is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@netaporter· FashionTitled product catalog with shoppable links
Net-a-Porter treats the story sequence as pure merchandising real estate, labeling it upfront then letting five product shots scroll past with designer names and item descriptions intact. The approach banks on the allure of the names themselves to stop scrollers.
Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.
- Published
- July 22, 2026
- Stories
- 7· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
7 of 7 stories
1
2+3 min
3+4 min
4+6 min
5+8 min
6+11 min
7+12 minThe same intention, elsewhere
69 sequences classified “Drive discovery of new arrivals” across 13 accounts.
