@netaporter is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@netaporter· Fashion

Product catalogue cards with brand and link labels

Net-a-Porter treats Stories as scrollable inventory, betting that desire builds through volume and designer names alone. Each frame is a silent product card—no styling context, no editorial voice—just enough friction removed to let the piece speak.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
June 22, 2026
Stories
7· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

7 of 7 stories
1
logo_lockup
2+2 min
Naminglink_sticker
3+3 min
Naminglink_sticker
4+4 min
Naminglink_sticker
5+5 min
Naminglink_sticker
6+6 min
Naminglink_sticker
7+7 min
Purchase routelink_sticker

The same intention, elsewhere

69 sequences classified “Drive discovery of new arrivals” across 13 accounts.