@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyAbsurd mock product as guessing game
The Ordinary uses a $305 avocado to satirize luxury skincare pricing while turning launch secrecy into a game. The joke lands because the brand's actual positioning is affordable efficacy, making the contrast obvious and the tease feel earned.
Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.
- Published
- May 6, 2026
- Stories
- 1· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
1 of 1 stories
1The same intention, elsewhere
56 sequences classified “Build pre-launch anticipation” across 13 accounts.
