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@netaporter· Fashion

Five suede jackets, sorted by shape and shade

Net-a-Porter frames a trend story around shoppable suede jackets, using expert commentary to justify a browse-to-buy click rather than a single product push.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
August 26, 2026
Stories
9· 2 videos
Type
story

Frame by frame

9 of 9 stories
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The same intention, elsewhere

66 sequences classified “Drive catalogue traffic” across 36 accounts.