@rhode· Beauty

Product launch funneled into physical tour stops

Rhode uses the launch itself as a teaser for a touring activation, embedding two location cards with maps and hours so followers treat the tour as the real release event.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
June 6, 2026
Stories
17· 5 videos
Type
story
Source
View on Instagram ↗

Frame by frame

17 of 17 stories
1photo
Naming
2video+1 min
Naming
3video+1 min
4video+1 min
5video+1 min
Grid summary
6photo+28 min
Named credit
7photo+28 min
Claim
8photo+29 min
Claim
9photo+29 min
Named credit
10photo+29 min
Named creditlink_sticker
11video+29 min
12photo+30 min
Establishing
13photo+30 min
Establishing
14photo+30 min
Establishing
15photo+30 min
location_tag
16photo+30 min
Withhold
17photo+30 min
location_tag

The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.